| CIM Coursebook 01/02 Marketing Customer Interface Revised Edition Contributor(s): Phipps, Rosemary (Author), Simmons, Craig (Author) |
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ISBN: 0750653078 ISBN-13: 9780750653077 Publisher: Butterworth-Heinemann OUR PRICE: $23.74 Product Type: Paperback Published: August 2001 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: CIM Coursebook |
| Physical Information: 394 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text is a coursebook tailored specifically for students undertaking the Marketing Customer Interface module of the CIM Certificate. The book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner. |