| CIM Coursebook 04/05 Marketing Research and Information 2004-2005 Edition Contributor(s): Housden, Matthew (Author) |
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ISBN: 0750661941 ISBN-13: 9780750661942 Publisher: Butterworth-Heinemann OUR PRICE: $28.45 Product Type: Paperback - Other Formats Published: December 2004 |
| Additional Information |
| BISAC Categories: - Study Aids | Professional - General - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: CIM Coursebook |
| Physical Information: 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the electronic version of the Coursebook. It includes a glossary listing marketing terms and their meanings. |