| Marketing in a Nutshell: Key Concepts for Non-Specialists Contributor(s): Meldrum, Mike (Author), McDonald, Malcolm (Author) |
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ISBN: 0750681330 ISBN-13: 9780750681339 Publisher: Butterworth-Heinemann OUR PRICE: $39.85 Product Type: Paperback - Other Formats Published: March 2007 Annotation: Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors??? marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Physical Information: 0.71" H x 6.26" W x 8.73" (1.02 lbs) 294 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. |