| Airlines: Managing to Make Money Contributor(s): Holloway, Stephen (Author) |
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ISBN: 0754615588 ISBN-13: 9780754615583 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: October 2001 |
| Additional Information |
| BISAC Categories: - Transportation | Aviation - General - Business & Economics |
| Dewey: 387.706 |
| LCCN: 2001094263 |
| Physical Information: 456 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike. |