| Airline Survival Kit: Breaking Out of the Zero Profit Game Contributor(s): Taneja, Nawal K. (Author) |
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ISBN: 0754634523 ISBN-13: 9780754634522 Publisher: Routledge OUR PRICE: $42.70 Product Type: Hardcover - Other Formats Published: May 2003 |
| Additional Information |
| BISAC Categories: - Transportation | Aviation - General - Business & Economics |
| Dewey: 387.706 |
| LCCN: 2003100752 |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.08 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers. |