| When Ads Work: New Proof That Advertising Triggers Sales Contributor(s): Jones, David M. (Author) |
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ISBN: 0765617390 ISBN-13: 9780765617392 Publisher: Routledge OUR PRICE: $71.20 Product Type: Paperback - Other Formats Published: October 2006 Annotation: The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Economic History |
| Dewey: 659.1 |
| LCCN: 2006005852 |
| Physical Information: 0.54" H x 6.18" W x 8.9" (0.68 lbs) 232 pages |