| Advertising and Violence: Concepts and Perspectives Contributor(s): Rifon, Nora J. (Author), Royne, Marla (Author), Carlson, Les (Author) |
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ISBN: 0765642689 ISBN-13: 9780765642684 Publisher: Routledge OUR PRICE: $247.00 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Art | History - Modern (late 19th Century To 1945) |
| Dewey: 659.104 |
| LCCN: 2014010000 |
| Physical Information: 0.9" H x 7" W x 10.1" (1.70 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition. |