| Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You. Contributor(s): Godin, Seth (Author), Gladwell, Malcolm (Author) |
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ISBN: 0786887176 ISBN-13: 9780786887170 Publisher: Hachette Books OUR PRICE: $18.99 Product Type: Paperback - Other Formats Published: October 2001 Annotation: Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Reference - General - Business & Economics | Marketing - Research |
| Dewey: 659.133 |
| LCCN: 2001024492 |
| Physical Information: 0.84" H x 6.36" W x 9.12" (1.08 lbs) 234 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the Idea Virus firsthand: More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free. Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it. |