Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna Revised Edition Contributor(s): Bradburn, Norman M. (Author), Sudman, Seymour (Author), Wansink, Brian (Author) |
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ISBN: 0787970883 ISBN-13: 9780787970888 Publisher: Jossey-Bass OUR PRICE: $39.43 Product Type: Paperback - Other Formats Published: April 2004 Annotation: "The best single source about the present state of knowledge of questionnaire construction." -Choice Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires-the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to
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Additional Information |
BISAC Categories: - Social Science | Research - Psychology | Research & Methodology - Business & Economics | Marketing - Research |
Dewey: 300.723 |
LCCN: 2004001683 |
Series: Research Methods for the Social Sciences |
Physical Information: 1.25" H x 5.94" W x 8.94" (1.17 lbs) 426 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. |