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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society
Contributor(s): McAllister, Matthew P. (Editor), Mazzarella, Sharon R. (Editor)
ISBN: 0805897364     ISBN-13: 9780805897364
Publisher: Routledge
OUR PRICE:   $46.50  
Product Type: Paperback - Other Formats
Published: November 2000
Qty:
Annotation: Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
Dewey: 659
Series: Mass Communication and Society
Physical Information: 0.24" H x 5.98" W x 9.02" (0.36 lbs) 112 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.