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Uplift: The Bra in America
Contributor(s): Farrell-Beck, Jane (Author), Gau, Colleen (Author)
ISBN: 0812218353     ISBN-13: 9780812218350
Publisher: University of Pennsylvania Press
OUR PRICE:   $28.45  
Product Type: Paperback
Published: October 2002
Qty:
Annotation:

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In "Uplift: A History of the Bra in America" Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.Rich in examples from advertising, movies, and other areas of popular culture, "Uplift" moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Additional Information
BISAC Categories:
- Social Science | Women's Studies
- History | Social History
- Health & Fitness | Beauty & Grooming - General
Dewey: 391.42
LCCN: 2001027974
Physical Information: 0.6" H x 6.1" W x 9.1" (0.80 lbs) 264 pages
Themes:
- Sex & Gender - Feminine
 
Descriptions, Reviews, Etc.
Publisher Description:

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.