| Agency Mania Second Edition, Edition Contributor(s): Gralpois, Bruno (Author) |
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ISBN: 0825308968 ISBN-13: 9780825308963 Publisher: Beaufort Books OUR PRICE: $22.46 Product Type: Paperback Published: February 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Advertising & Promotion - Business & Economics | Public Relations |
| Dewey: 658.804 |
| LCCN: 2018045186 |
| Physical Information: 1.3" H x 6" W x 8.9" (1.80 lbs) 476 pages |
| Descriptions, Reviews, Etc. |
Contributor Bio(s): Gralpois, Bruno: - Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. His commitment to successful client/agency partnerships led Bruno to co-founding and serving as principal of Agency Mania Solutions. Before that, he held leadership positions at industry-leading companies like Microsoft and Visa as well as various pre-IPO software companies. His vast experience from both the client and the agency perspective has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4As, to improve understanding and practices in Agency Management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships. |