| Making Sense of Business Reference: A Guide for Librarians and Research Professionals Contributor(s): Ross, Celia (Author) |
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ISBN: 083891084X ISBN-13: 9780838910849 Publisher: ALA Editions OUR PRICE: $51.48 Product Type: Paperback - Other Formats Published: May 2012 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Library & Information Science - Cataloging & Classification |
| Dewey: 025.527 |
| LCCN: 2012003524 |
| Physical Information: 0.43" H x 6" W x 9" (0.61 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research. |