| My Life in Advertising and Scientific Advertising Contributor(s): Hopkins, Claude (Author) |
|
 |
ISBN: 0844231010 ISBN-13: 9780844231013 Publisher: McGraw-Hill Companies OUR PRICE: $15.20 Product Type: Paperback - Other Formats Published: February 1966 Annotation: This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: B |
| LCCN: 97030305 |
| Series: Advertising Age Classics Library |
| Physical Information: 1" H x 5.91" W x 9.01" (1.10 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. |
Contributor Bio(s): Hopkins, Claude: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide |