| Marketing the Group Practice: Practical Methods for the Health Care Practitioner Contributor(s): Winston, William (Author) |
|
 |
ISBN: 0866562648 ISBN-13: 9780866562645 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: January 1983 |
| Additional Information |
| BISAC Categories: - Medical | Administration - Business & Economics |
| Dewey: 610.688 |
| LCCN: 83013039 |
| Series: Health Marketing Quarterly |
| Physical Information: 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "word of mouth" from satisfied clients. |