| R & D Collaboration on Trial: Realizing Value from the Corporate Image Contributor(s): Gibson, David V. (Author), Rogers, Everett M. (With) |
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ISBN: 0875843646 ISBN-13: 9780875843643 Publisher: Harvard Business Review Press OUR PRICE: $35.96 Product Type: Hardcover Published: May 1994 |
| Additional Information |
| BISAC Categories: - Computers | History - Business & Economics |
| Dewey: 338.470 |
| LCCN: 93001374 |
| Physical Information: 1.82" H x 6.38" W x 9.48" (2.30 lbs) 607 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered. |