Strategic Marketing Planning Workbook: from Value Prop Interactive Contributor(s): Simko, Rachel Stephan (Author), Chick, Gillian (Author), Sell, Lauren (Author) |
|
ISBN: 0981912621 ISBN-13: 9780981912622 Publisher: Cody Rock Press (G2m Group, Inc.) OUR PRICE: $47.45 Product Type: Paperback Published: May 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Strategic Planning |
Physical Information: 0.48" H x 7.5" W x 9.25" (0.88 lbs) 228 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The Strategic Marketing Planning Workbook is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers. The Value Prop Method is go-to-market process and methodology for products and services - from "big ticket" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years. As a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to:
** Visit us at http: //www.valueprop.com to learn more about our live training options and other services. |