| Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Contributor(s): Schley, Bill (Author), Nichols, Carl, Jr. (Author) |
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ISBN: 0982694164 ISBN-13: 9780982694169 Publisher: N.W. Widener OUR PRICE: $21.80 Product Type: Hardcover - Other Formats Published: October 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| Physical Information: 1.1" H x 5.8" W x 8.7" (0.95 lbs) 244 pages |