Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Contributor(s): Schley, Bill (Author), Nichols, Jr. Carl (Author) |
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ISBN: 0982694172 ISBN-13: 9780982694176 Publisher: N.W. Widener OUR PRICE: $15.15 Product Type: Paperback - Other Formats Published: May 2010 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
Dewey: 658.827 |
Physical Information: 0.56" H x 5.5" W x 8.5" (0.70 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand. |