| Retail Strategic International Expansion (SIRE2) Theory and Cases Contributor(s): Sternquist, Brenda J. (Author) |
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ISBN: 0982726007 ISBN-13: 9780982726006 Publisher: Brenda Sternquist Consulting OUR PRICE: $68.31 Product Type: Hardcover Published: August 2011 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | International - Marketing - Business & Economics | Industries - Retailing |
| Physical Information: 1.13" H x 6" W x 9" (1.84 lbs) 456 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart. Read their story and learn their strategy. |