| Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm Contributor(s): Miles, Josh (Author), Zweig, Mark (Foreword by) |
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ISBN: 0983330743 ISBN-13: 9780983330745 Publisher: Miles Design LLC OUR PRICE: $23.74 Product Type: Paperback - Other Formats Published: June 2012 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Branding & Logo Design - Business & Economics | Marketing - General - Social Science | Media Studies |
| Physical Information: 0.56" H x 6" W x 9" (0.80 lbs) 268 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold |