| Tools of the Trade: Modern Marketing for Construction Brands Contributor(s): Brown, Neil M. (Author) |
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ISBN: 0984931902 ISBN-13: 9780984931903 Publisher: RB Communications, Inc. OUR PRICE: $62.10 Product Type: Paperback Published: January 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.7" H x 8.4" W x 10.9" (1.55 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program. |