| Scientific Advertising: In a Digital World Contributor(s): Hopkins, Claude (Author), Anderson, Barbara Aun (Author) |
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ISBN: 0997644923 ISBN-13: 9780997644920 Publisher: Barbara Aun Anderson OUR PRICE: $6.64 Product Type: Paperback - Other Formats Published: August 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Direct |
| Dewey: 659 |
| Physical Information: 0.25" H x 5.06" W x 7.81" (0.27 lbs) 118 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book. |