| Advertising Account Planning: Planning and Managing Strategic Communication Campaigns Contributor(s): Turnbull, Sarah (Author), Kelley, Larry (Author), Jugenheimer, Donald (Author) |
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ISBN: 1032168226 ISBN-13: 9781032168227 Publisher: Routledge OUR PRICE: $218.50 Product Type: Hardcover Published: September 2023 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | International - Marketing - Business & Economics | Industries - Media & Communications |
| Dewey: 659.111 |
| LCCN: 2023014208 |
| Physical Information: 0.69" H x 6" W x 9" (1.22 lbs) 276 pages |