| Personas with Punch: True Stories of Six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line Contributor(s): Flynn, Dennis (Author), Hornstein, Scott (Author), Cerullo, Wayne (Author) |
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ISBN: 1091842698 ISBN-13: 9781091842694 Publisher: Independently Published OUR PRICE: $9.49 Product Type: Paperback - Other Formats Published: March 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial |
| Physical Information: 0.13" H x 5.5" W x 8.5" (0.19 lbs) 64 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve. |