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Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Contributor(s): Wells, Tina (Author)
ISBN: 1118004051     ISBN-13: 9781118004050
Publisher: Wiley
OUR PRICE:   $22.46  
Product Type: Hardcover - Other Formats
Published: April 2011
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
Dewey: 658.8
LCCN: 2010050403
Physical Information: 0.83" H x 6.29" W x 9.02" (0.92 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.

Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.

  • Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
  • Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity
  • Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch

Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.