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...and the Clients Went Wild!, Revised and Updated: How Savvy Professionals Win All the Business They Want Revised, Update Edition
Contributor(s): Kuzmeski, Maribeth (Author)
ISBN: 1118156293     ISBN-13: 9781118156292
Publisher: Wiley
OUR PRICE:   $17.06  
Product Type: Paperback - Other Formats
Published: December 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Marketing - General
Dewey: 658.8
Physical Information: 0.77" H x 5.9" W x 9.08" (0.76 lbs) 288 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Combine social media with traditional marketing techniques for breakthrough results

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods--traditional, online, or both--to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

  • Find real-life examples of success from some of today's best businesses
  • Shows how to integrate and benefit from both traditional and new marketing methods
  • Uses the proven business growth strategy Red Zone Marketing(R) as a central concept
  • Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works Perfect your marketing mix and win with And the Clients Went Wild