The Olympic Games Effect: How Sports Marketing Builds Strong Brands Revised, Update Edition Contributor(s): Davis, John A. (Author) |
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ISBN: 1118171683 ISBN-13: 9781118171684 Publisher: Wiley OUR PRICE: $37.80 Product Type: Paperback - Other Formats Published: March 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct - Sports & Recreation | Business Aspects - Sports & Recreation | Olympics & Paralympics |
Dewey: 796.069 |
LCCN: 2013387336 |
Physical Information: 1.4" H x 6" W x 8.8" (1.25 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.
This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors. |