The Story of Purpose Contributor(s): Reiman, Joey (Author) |
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ISBN: 1118443691 ISBN-13: 9781118443699 Publisher: Wiley OUR PRICE: $25.16 Product Type: Hardcover - Other Formats Published: December 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Organizational Development - Business & Economics | Marketing - General |
Dewey: 658.406 |
LCCN: 2012035105 |
Physical Information: 0.92" H x 5.82" W x 8.67" (0.84 lbs) 252 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.
The Story of Purpose will leave you asking yourself what gets me up in the morning? instead of what keeps me up at night? |