Origination: The Geographies of Brands and Branding Contributor(s): Pike, Andy (Author) |
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ISBN: 1118556380 ISBN-13: 9781118556382 Publisher: Wiley-Blackwell OUR PRICE: $88.83 Product Type: Hardcover - Other Formats Published: June 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Social Science | Human Geography |
Dewey: 658.827 |
Series: Rgs-Ibg Book |
Physical Information: 0.7" H x 6.1" W x 9.1" (1.00 lbs) 248 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
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