Beyond Advertising: Creating Value Through All Customer Touchpoints Contributor(s): Wind (Author), Hays, Catharine Findiesen (Author) |
|
ISBN: 1119074223 ISBN-13: 9781119074229 Publisher: Wiley OUR PRICE: $27.00 Product Type: Hardcover - Other Formats Published: February 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Advertising & Promotion |
Dewey: 659.1 |
Physical Information: 1.3" H x 6.1" W x 9.1" (1.00 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
|