Getting Multi-Channel Distribution Right Contributor(s): Ailawadi, Kusum L. (Author), Farris, Paul W. (Author) |
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ISBN: 1119632889 ISBN-13: 9781119632887 Publisher: Wiley OUR PRICE: $42.75 Product Type: Hardcover - Other Formats Published: April 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Distribution - Business & Economics | Industries - Retailing - Business & Economics | Production & Operations Management |
Dewey: 658.87 |
LCCN: 2019056782 |
Physical Information: 1.2" H x 6.2" W x 9.3" (1.30 lbs) 384 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.
With the help of Getting Multi-Channel Distribution Right you'll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace. |