| Soap, Sex, and Cigarettes: A Cultural History of American Advertising Contributor(s): Sivulka, Juliann (Author) |
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ISBN: 113331113X ISBN-13: 9781133311133 Publisher: Cengage Learning OUR PRICE: $110.15 Product Type: Paperback - Other Formats Published: July 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Industries - Media & Communications - Language Arts & Disciplines | Communication Studies |
| Dewey: 659 |
| LCCN: 2010939315 |
| Physical Information: 0.6" H x 6.2" W x 9" (1.25 lbs) 448 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. |