| Competitive Dynamics in the Mobile Phone Industry 2013 Edition Contributor(s): Giachetti, C. (Author) |
|
 |
ISBN: 1137373695 ISBN-13: 9781137373694 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: July 2013 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Mobile & Wireless Communications |
| Dewey: 004 |
| LCCN: 2013478054 |
| Series: Palgrave Pivot |
| Physical Information: 0.8" H x 5.7" W x 8.7" (0.75 lbs) 147 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. |