| Revitalising Audience Research: Innovations in European Audience Research Contributor(s): Zeller, Frauke (Editor), Ponte, Cristina (Editor), O'Neill, Brian (Editor) |
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ISBN: 1138097810 ISBN-13: 9781138097810 Publisher: Routledge OUR PRICE: $56.95 Product Type: Paperback - Other Formats Published: June 2017 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Communication Studies - Social Science | Methodology |
| Dewey: 302.23 |
| Series: Routledge Studies in European Communication Research and Edu |
| Physical Information: 0.64" H x 6" W x 9" (0.91 lbs) 294 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals. |