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Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production--motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.