| Marketing Research for Managers Contributor(s): Crouch, Sunny (Author), Housden, Matthew (Author) |
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ISBN: 1138144304 ISBN-13: 9781138144309 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Advertising & Promotion - Business & Economics | Management - General |
| Dewey: 658.83 |
| Physical Information: (1.61 lbs) 392 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples |