Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response Contributor(s): Santello, Marco (Author) |
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ISBN: 1138218251 ISBN-13: 9781138218253 Publisher: Routledge OUR PRICE: $80.70 Product Type: Hardcover - Other Formats Published: August 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Linguistics - Sociolinguistics |
Dewey: 659.101 |
LCCN: 2016025444 |
Series: Routledge Focus on Linguistics |
Physical Information: 0.5" H x 5.7" W x 8.7" (0.55 lbs) 102 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book:
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising. |