| Airport Marketing: Strategies to Cope with the New Millennium Environment Contributor(s): Jarach, David (Author) |
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ISBN: 113827805X ISBN-13: 9781138278059 Publisher: Routledge OUR PRICE: $61.70 Product Type: Paperback - Other Formats Published: October 2016 |
| Additional Information |
| BISAC Categories: - Transportation | Aviation - General - Business & Economics |
| Dewey: 387.736 |
| Physical Information: 0.33" H x 6.14" W x 9.21" (0.50 lbs) 156 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students. |