| Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China Contributor(s): Wong, Heung-Wah (Author) |
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ISBN: 1138696633 ISBN-13: 9781138696631 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: December 2026 This item may be ordered no more than 25 days prior to its publication date of December 18, 2026 |
| Additional Information |
| BISAC Categories: - Social Science | Ethnic Studies - General - Social Science | Regional Studies |
| Series: Routledge Culture, Society, Business in East Asia |
| Physical Information: 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company's bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows how the company's expansion fitted in to this. It also discusses the company's culture and management as it expanded. Overall, the book emphasises what this case study shows about cross-cultural interaction in East Asia, arguing that globalisation of products and consumer tastes is much more complex than simply homogenisation along Western lines, or local adaption as a reaction against Western products and tastes. |