| Advertising and Public Relations Research Contributor(s): Jugenheimer, Donald W. (Author), Kelley, Larry D. (Author), Hudson, Jerry (Author) |
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ISBN: 113886028X ISBN-13: 9781138860285 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: 659 |
| Physical Information: 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. |