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Managing Situated Creativity in Cultural Industries
Contributor(s): Belussi, Fiorenza (Editor), Sedita, Silvia (Editor)
ISBN: 1138863912     ISBN-13: 9781138863910
Publisher: Routledge
OUR PRICE:   $71.20  
Product Type: Paperback - Other Formats
Published: March 2015
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Business & Economics | Structural Adjustment
Dewey: 658.406
Physical Information: 132 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Creativity is the emergence of something novel and appropriate, from a person, a group, a society. A creative idea or product must be novel. Yet, novelty is not enough (a novel idea may be ridiculous or nonsensical). In addition to novelty, to be creative an idea or product must also attain some level of social recognition. The individualist approaches to creativity overestimate the role of the individual and of his/her abilities (the myth of the genius). On the contrary, the socio-cultural approach emphasizes the role played by contexts in the creation process: societies, cultures and historical periods. Accordingly, the individual is seen as a member of many overlapping social groups, each of them has its own network, with a specific structure and organization, which influences the creation of networks of--potentially creative--ideas. Each individual is also a member of a culture, which gives him/her the categories used to understand the world. Finally, each individual is representative of a specific historical period. From a managerial perspective it is important to deepen the knowledge of the contexts, both spatial and cognitive, which favor ''situated creativity'' in the realm of the cultural industries. This special book offers both theoretical and empirical contributions in an attempt to build such knowledge.