| Advertising and Promotion with Connect Plus Access Code: An Integrated Marketing Communications Perspective Contributor(s): Belch, George E. (Author), Belch, Michael A. (Author) |
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ISBN: 1259282538 ISBN-13: 9781259282539 Publisher: Irwin/McGraw-Hill OUR PRICE: $339.63 Product Type: Hardcover Published: April 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 1.3" H x 8.7" W x 11.1" (4.00 lbs) |