| #Hooked: Revealing the Hidden Tricks of Memorable Marketing Contributor(s): Fagan, Patrick (Author) |
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ISBN: 1292074426 ISBN-13: 9781292074429 Publisher: Pearson Business OUR PRICE: $40.84 Product Type: Paperback Published: May 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General - Business & Economics | Business Communication - General |
| Dewey: 658.800 |
| LCCN: 2015041626 |
| Physical Information: 0.6" H x 6.1" W x 9.1" (0.85 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. |