| Advertising and Democracy in the Mass Age 1991 Edition Contributor(s): Qualter, Terence H. (Author) |
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ISBN: 1349216127 ISBN-13: 9781349216123 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: November 1991 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Political Science | History & Theory - General - Business & Economics | Industries - General |
| Dewey: 659.109 |
| Physical Information: 0.48" H x 5.5" W x 8.5" (0.59 lbs) 195 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould. |