| Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced 2009 Edition Contributor(s): Govers, R. (Author), Go, F. (Author) |
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ISBN: 1349311677 ISBN-13: 9781349311675 Publisher: Palgrave MacMillan OUR PRICE: $56.99 Product Type: Paperback - Other Formats Published: July 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Advertising & Promotion - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 338.479 |
| Physical Information: 0.71" H x 6.14" W x 9.21" (1.05 lbs) 324 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. |