| Football Brands 2010 Edition Contributor(s): Bridgewater, S. (Author) |
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ISBN: 1349312851 ISBN-13: 9781349312856 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: April 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Sports & Recreation | Soccer - Sports & Recreation | Business Aspects |
| Dewey: 658.8 |
| Physical Information: 0.48" H x 6" W x 9" (0.69 lbs) 194 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. |