| Branding@thedigitalage 2001 Edition Contributor(s): Meyers, H. (Author), Gerstman, R. (Author) |
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ISBN: 1349426652 ISBN-13: 9781349426652 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: September 2001 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| Lexile Measure: 1290 |
| Physical Information: 0.42" H x 5.5" W x 8.5" (0.51 lbs) 184 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding. |