| A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry 2014 Edition Contributor(s): Donzé, P. (Author) |
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ISBN: 1349482226 ISBN-13: 9781349482221 Publisher: Palgrave MacMillan OUR PRICE: $151.99 Product Type: Paperback - Other Formats Published: April 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Development - Business Development - Business & Economics | Management - General |
| Dewey: 338.476 |
| Physical Information: 0.39" H x 5.5" W x 8.5" (0.48 lbs) 152 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. |