Wiley International Encyclopedia of Marketing, 6 Volume Set Contributor(s): Sheth, Jagdish N. (Editor in Chief), Malhotra, Naresh (Editor in Chief) |
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ISBN: 1405161787 ISBN-13: 9781405161787 Publisher: Wiley-Blackwell OUR PRICE: $1140.00 Product Type: Hardcover Published: February 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Marketing - General |
Dewey: 658.8 |
Physical Information: 8.2" H x 7.2" W x 10.9" (12.17 lbs) 1760 pages |
Descriptions, Reviews, Etc. |
Publisher Description: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:
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